Cult US brand Physicians Formula is now available on UK soil

Posted by
Ava Welsing-Kitcher
backgroundLayer 1
Add this article to your list of favourites

Formulated for sensitive skin and ultra-affordable, Physician’s Formula is the brand we’ve been eagerly awaiting. Shop the collection now as it launches today with Stylist’s pick of the products you can’t miss out on.

If you’ve never heard of Physician’s Formula, then you’ve definitely seen one of their rich sand dune bronzers on an American influencer’s drugstore haul, or heard someone raving about some magical (and unbelievably affordable) rosewater serum they brought back from their last trip. Since 1937, the brand’s been earning its stripes as the go-to for sensitive skin sufferers with high quality hypoallergenic products that don’t exactly line up with the price sticker (we’re not complaining).

With brands like Milk Makeup and CeraVe making their way over, we’ve developed a palette for welcoming hit US brands on the regular – and after a long wait, many of Physician’s Formula’s bestsellers are available on Feelunique as of today, with more and more being added along the line. 

Not sure where to start? Go from complexion then work your way outwards. The brand’s famed for somehow managing to incorporate skin-loving butters and oils (like murumuru and cupuacu from Brazil) to their powder bronzers and blushers, which blend like a dream and give the healthiest complexion. Their primers are second to none, and their Healthy Foundation does exactly what it says on the bottle.

When it comes to eyes and lips, prepare yourself for some of the most blend-able shadows in flattering nude shades to suit everyone, and organic waterproof mascaras that nurture lashes while making them stand to attention. And choosing between nourished lips or liquid lipstick is a thing of the past; with avocado oil and hyaluronic acid, theirs is both velvety and high-impact.

Go forth, read some reviews, and add everything to your trolley. It’s been about 20 minutes since Feelunique opened its virtual gates, so run – don’t walk…

Physicians Formula Murumuru Butter Bronzer

Physicians Formula Butter-Bronzer

Physicians Formula Organic Wear 100% Natural Origin CC Curl + Care Mascara


Physicians Formula Butter Eyeshadow Palette Tropical Days


Physicians Formula The Healthy Foundation SPF20


Physicians Formula The Healthy Lip Velvet Liquid Lipstick in Fight Free Red-Icals


Images: Physicians Formula/Feelunique


Share this article


Ava Welsing-Kitcher

Recommended by Ava Welsing-Kitcher


5 cult products our beauty editor bought while make-up shopping in America

Why is everything so much better in the USA?

Posted by
Lucy Partington

Cult American skincare brand CeraVe launches in the UK

Any product that is developed with the best dermatologists in the business gets our vote

Posted by
Jacqueline Kilikita

The best hydrating under-eye concealers for dry skin

Come rain or shine, these are the best formulas.

Posted by
Annie Whitfield