Feel like channelling this season's 1920s trend with a flapper-esque lip? Or how about a pop of retro pink for 1950s flair? Lipstick Queen Poppy King talks us through the iconic lipstick shade of each decade - which you can wear now by shopping from the gallery below. Which era will you choose?
Main picture credit: Rex Features
1940s: Red Lipstick
Then: The 1940s was the red lipstick era
Now: Try the No 7 Poppy King lipstick in history, boots.com
1950s: Pink lips
Then: Bright pink shades ruled the lipstick roost
Now: Go for Nars Schiap, narscosmetics.co.uk
1960s: Matte pastels
Then: the Swinging sixties were all about eyes, so matte, pastel shades were key for lips
Now: Go mod with Edward Bess, Tender Love, zuneta.com
1970s: Sticky Lip Gloss
Then: Shiny, sticky lip gloss was the product of choice for the disco era.
Now: Bobbi Brown's Black Ruby gloss gives the perfect seventies sheen. bobbibrown.co.uk
Then: This was a decade for bold, neon colours and powerful prints, so Eighties girls went for vibrant fuchsia lips
Now: Estee Lauder's lipstick in Fuchsia Fever is oh-so-eighties. fushcia fever esteelauder.co.uk
1990s: Matte browns and nudes
Then: Nineties girls went for a matte brown and nude lip - to chime in with the decade's love of minimalism.
Now: Giorgio Armani's Rouge D’Armani Beige 106 is perfect for your nineties revival. giorgioarmanibeauty.co.uk
2000s: Shimmery nude gloss
Then: A futuristic shimmery gloss was perfect for the new millenium
Now: Stila's cult lip glazes are back - Angel Food 15 was the most coveted shade. feelunique.com
Now: Sheer brights
Sheer bright shades are the perfect companion to Spring's ladylike mood. Try Lancome's Rose Candy lipstick. lancome.co.uk