There’s no better indication of a product’s popularity than when it goes viral on Pinterest and, being the fickle creatures that we are, as soon as something goes viral we’re pretty much guaranteed to want it.

Take, for example, the most-pinned nail polish, a beautiful nude colour from Essie that we had to snap up immediately.

Then, there was the 71% rise in pins of berry coloured lipsticks that served as the perfect excuse to overhaul our entire red-to-raspberry range of lipsticks.

And despite the fact our bank balances suggest we should probably stop stocking up on everything that goes viral on social media (we haven’t even mentioned the dresses and tops that are all over Instagram), we’re going to make an exception for this next product, which has been crowned the most popular mascara on Pinterest.

Hailing from our very own high street, No7’s Stay Perfect mascara is all over Pinterest – and even better, it can be yours for just £12.95.

This is the most popular mascara on Pinterest