From Milk Makeup to Morphe, beauty brands are out in force to celebrate Pride 2019. But which colourful collections are actually giving back to the LGBTQ+ community?
Pride celebrations are well underway in Britain with people up and down the country covering themselves in rainbows and glitter to celebrate love in the LGBTQ+ community. Throughout the whole of June and July, events, talks, screenings and parades will be taking place across the UK to honour inclusivity and LGBTQ+ equality.
So, if you fancy supporting the LGBTQ+ community, and investing in the latest hot make-up releases, check out our favourite charitable beauty products celebrating Pride in 2019.
Urban Decay Heavy Metal Glitter Eyeliner
To mark the 50th anniversary of the Stonewall riots, Urban Decay has introduced a brand new dazzling Heavy Metal Glitter Eyeliner in the shade Stonewall. 25% of the profits from the ruby-hued eyeliner will be donated to LGBTQ+ charity Stonewall, which fights for LGBT equality across Britain.
Revolution Beauty x Pride
To celebrate Pride 2019, budget-friendly brand Revolution has launched a rainbow makeup collection, including face paints, highlighters and a 32-shade eyeshadow palette. The best part about it? To celebrate the launch, the brand is donating £25,000 to The Human Dignity Trust, which works globally to challenge laws that persecute LGBTQ+ people.
Milk Makeup Wear Your Pride Set
If it is shimmer you want, then look no further than Milk Makeup’s ‘Wear Your Pride’ beauty kit. The limited-edition set includes miniatures of some of the brand’s cult products such as its holographic and glitter sticks. Best of all, the profits from the rainbow beauty bag go directly to The Lesbian, Gay, Bisexual & Transgender Community Center in NYC.
Morphe Pride Live in Colour Collection
Standing out from the crowd just got a whole lot easier with the launch of Morphe’s ‘Live in Color’ collection. The brand new collection includes a Pride-themed eyeshadow palette featuring 25 brightly coloured shades as well as a seven-piece rainbow brush set. Best of all, 100% of the profits throughout June and July go to the Trevor Project, the leading US organization providing crisis intervention and suicide prevention to LGBTQ+ youth.
@jessiepaege x tarte let it rain-bow eye set
Teaming up with Youtuber and LGBTQ+ activist @jessiepaege, Tarte has created a brand new rainbow eye set to celebrate Pride 2019. The new collection includes a vibrant 8-shade eyeshadow palette, as well as a deluxe size lights, camera, lashes 4-in-1 mascara. To mark the launch of the colourful collection, Tarte donated nearly £20,000 to the Trevor Project.
MAC Viva Glam
Out of all the brands in the beauty game, MAC has been at the forefront of charitable giving since the launch of its VIVA Glam lipstick in 1994. The lipstick collection donates the full price of the product to the MAC Aids Fund all year-round in a pledge to help end HIV and Aids. So far, the collection has raised over £392 million globally and this year, VIVA Glam celebrates its 25th anniversary with a revamped version of its original lip colour.
Herbivore Botanicals Prism Exfoliating Glow Potion
Vegan beauty brand Herbivore Botanicals makes year-round contributions to LGBTQ+ charities through the sales of its Prism Exfoliating Glow Potion. For each serum sold, the skincare brand donates $1 USD (or GBP equivalent) to various organisations including the Trans Women of Color Collective, a charity that creates safe spaces for trans and gender non-conforming people of colour. Even better, for Pride 2019 Herbivore has increased its donation to $5 per bottle sold to raise money for Immigration Equality.
Noto Botanics Agender Oil
Founded by queer makeup artist Gloria Noto, skincare brand Noto Botanics celebrates Pride all year long by donating 100% of profits from their Agender Oil to LGBTQ+ causes. The non-profit beauty oil can be used on face, body and hair and raises money for a rotation of charities, including LGBT Youth Center and Planned Parenthood.
Founded by makeup artist Jessica Blackler, Jecca Blacc offers unisex makeup products that aim to fill the gap in the market for transgender and non-binary makeup wearers. The brand’s products, such as the cult Correct & Conceal palette, aim to help cover typical blemishes, as well as issues like stubborn beard shadows. Best of all, 5% of the brand’s profits are donated to the Stonewall charity all year round.
Formula Z 'Mission Z' Lipstick
You can never have too many liquid lipsticks in your collection, so if you are looking to add one more, look no further than Formula Z Cosmetics ‘Mission Z’. Available in six shades, the company donates 50% of the lipsticks net profits to LGBTQ+ charity the Trevor Project. The semi-matte lip formulas are available to beauty lovers everywhere, with the brand’s website offering worldwide shipping.
Images: Courtesy of brands