Image: nailarmy.tumblr.com

This sense of creative emancipation is reflected also in the online community of nail artists. There is a plethora of inspiration by way of blogs, You Tube tutorials Pinterest and Instagram profiles. Women share their designs and techniques freely creating a pastoral community of nail art – all tribes welcome. The immediacy of the Internet is the perfect playground for the nail art imagination, instant likes on Intsagram and Pinterest, faithful followers on blogs world over.

My husband has always said to me women dress for women (by this he refers to fashion trends in general). My rebuke to this would be Karl Legerfield, Alexander McQueen, Tom Ford. These men past and present are curators of the fashion world, leading an industry heavily prescribed to by women. For now, I can safely say nail art is fast becoming an industry in its own right, led by women, prescribed to by women, solely for women.

For this reason I applaud the innocuous cousin, because now she is finding a voice, and she speaks to the females of the world. Unashamedly from her colourful, caviared, velveteen, crackled, studded tower she bellows ‘Sisters are doin’ it for themselves’.

nailarmy.tumblr.com

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Reader's Column: The Nail Art Revolution