You might have tried eggs, olive oil and honey on your hair before, but fermented rice water?

With even the likes of Kim Kardashian saying she washes her hair just once every five days and Jennifer Aniston advocating a little sweat as a styling aid, there appears to be a growing interest in taking a simpler, less chemical approach to hair care, while some are ditching the shampoo entirely.

But perhaps the women who have nailed the secret to hair care are those from the so-called “Long Hair Village” in China where women boast long, strong, shiny and Rapunzel-esque locks without a grey in sight.

The Yao women of Huangluo, in the autonomous region of Guangxi, have been using the water they cook rice in on their hair for generations, resulting in life-long and renowned healthy hair.

The secret to long, strong and shiny hair from an ancient Chinese village