The collection, which is expected to launch on 13 June, is said to include a “flexible line of products” that are “designed to strengthen and repair all types of hair”. Although it hasn’t yet been announced what these products will be, we can expect shampoo, conditioner and a collection of haircare and styling products that specifically target all hair types.

Rihanna’s Fenty Hair line is the latest in the celebrity hair space, joining Beyoncé’s Cécred and Rita Ora’s Typebea – both of which launched earlier this year. But if there’s anything to be learned from Fenty Beauty and Fenty Skin, we can expect Fenty Hair to take the haircare category by storm.

Rihanna is branching out into haircare with the launch of Fenty Hair