Many beauty bloggers have taken on the #powerofmakeup challenge, but few so powerfully as Nigerian makeup artist, vlogger and burn survivor Shalom Nchom.

Nchom’s video tutorial, which sees her apply full makeup to one side of her face, while leaving the other bare and her scars visible, has quickly gone viral thanks to its accompanying messages about acceptance and empowerment.

The challenge aims to highlight the fact that while there should be no shame in having fun with makeup, there’s also no need to feel insecure about your natural beauty - flaws, imperfections and all.

A message Nchom is sending loud and clear.

Burn survivor uses #powerofmakeup to share empowering messages about beauty and self-acceptance