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Beauty

Why scalpcare is the new skincare

Whether you’ve got a problem scalp or nothing to complain about, it’s time to start paying attention to this overlooked area…

With countless new skincare brands launching daily, and bottles and tubes competing for every millimetre of our bathroom shelves, our faces, bodies and hair have never been better catered for than they are right now. 

With extensive routines and application methods, we’ve got almost every inch of ourselves nailed – except one area that has historically been so often overlooked.

The scalp: such a complex ecosystem that’s responsible for healthy lengths, but it’s the last thing to be catered to in the quest for our best hair yet. 

We know that feeding it with everything it needs (both on the inside and outside) is the key to unlocking healthy and radiant skin, but when it comes to applying that same ethos to our scalps, it’s a space that’s only started to gain traction just recently. 

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It used to be that targeted scalpcare was only for those with problem scalps: itchiness, flakes, too much oil, or too dry. 

Skincare used to be the same – a one-size-fits-all approach unless you were in serious need of special help for skin conditions like acne.

But now, in the same way that we’ve come so far in our skincare knowledge and learning exactly what our faces need, everyone can benefit from some extra attention to their scalp. 

Our hair follicles need all the help they can get, whether it’s clearing away dead skin cells and sebum (oil our bodies naturally produce) so new hair can emerge, or stimulating the blood flow by massaging or scrubbing to bring essential nutrients to the root. 

Even if you don’t wash your hair several times a week, taking care to keep everything functioning as normal, rather than neglecting it, is an absolute must.

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When it comes to common scalp issues like dandruff, dryness and excess oil, it can be as simple as switching your usual shampoo for something with a more targeted approach. 

With 50 years of research into scalp dermatology, Vichy’s offering – the Anti-Dandruff Scalp Shampoo – is carefully formulated to reduce the amount of dandruff on the scalp, sloughing away up to 100% of any flakes visible to the naked eye and keeping as much dandruff as possible at bay for up to six weeks as an anti-relapse – a must when dandruff often returns right away once you stop using anti-dandruff shampoos. 

It’s packed with ingredients notably known to help nourish, cleanse and protect even the most sensitive of scalps. 1% Selenium DS, known as selenium sulphide, is an anti-fungal agent that can target dandruff-causing fungus that grows on the scalp. 

Ceramides, hailed in skincare as the cement that holds skin cells together for suppleness, work in a similar fashion to strengthen both scalp and strands where excess heat, friction and product usage may have affected them. And finally, methanol and 1% salicylic acid work to deeply clarify and cleanse away excess sebum. 

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Whether your hair is on the oily side, dry, or normal, there’s a specific formula in Vichy’s range for all hair concerns.

Either use a few times a week, for four to six weeks, as an intensive treatment course or alternate, using once a week with another shampoo. 

To reap their full benefits, scalp treatments and shampoos and conditioners should be left on for one to two minutes when in the shower to allow penetration of active ingredients onto the scalp before rinsing off.

You can also either use the shampoo on its own or combine with other products like a scrub, a scalp mask for purifying or to encourage growth, or a pre-wash oil for massaging and conditioning the hair at the same time. 

But scalpcare does differ from skincare in one crucial way. I’ve spoken to several trichologists (scalp experts) over the years, and it’s commonly agreed that the best approach is to focus on applying products right before and during washing, but leave the scalp bare after rinsing. 

If oils or heavy serums are left on the scalp for days on end, it can’t breathe and function normally.

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Unlike the skin on our faces, our scalps are covered in hair and are constantly pushing out sebum along with hair as it grows, so the ecosystem is a lot more vulnerable to excess product sitting on top. 

What’s more, fungi and bacteria can multiply by feeding off of topical products, leading to itchiness and – you guessed it, dandruff. 

Take extra care to rinse out masks and conditioners properly from the scalp, and avoid using dry shampoo, hairspray, or edge control gels for days without shampooing or properly cleansing

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Whether your scalp constantly acts up, or dandruff only occurs every so often, it’s crucial to focus on the fungus responsible with a targeted, dermatologist-trusted formula and leave the area clean and clear after treatment. 

Everybody can do with a scalp MOT from time to time, and luckily thanks to the recent boom in scalpcare, we have all the tools we need for an established routine.

Build your scalpcare routine with Vichy Dercos. The pioneering brand has 50 years of research in hair and scalp dermatology and is focused on treating at the root for long-lasting results.