She’s a 15-time Grammy Award-winning artist, producer, actress and even a New York Times best-selling author – and now, Alicia Keys is conquering the beauty and lifestyle world.

Keys Soulcare, described as a “groundbreaking new lifestyle brand”, will feature a line-up of cruelty-free and dermatologist-developed products covering skincare, bodycare, aircare (we’re intrigued, too) and more.

Keys shared the news on Instagram with a video of herself describing what soulcare means to her. “Soulcare is paying attention to that part inside of you that you can’t see, that you can feel and nourishing it. Fulfilling it. Spoiling it and loving it,” she says. “That’s soulcare.”

Alicia Keys’ skincare range Keys Soulful: here’s everything we know so far