3. Consistency is key

One of the things I learned early in my career was that swapping and changing products every night was not good for my skin. It just causes irritation and sensitivity, but sticking with the same routine will make the biggest difference. Skincare can take around a month to work, so if you don’t see results immediately, don’t be disheartened, and remember that staying consistent will give products the best chance of working effectively.

4. Expensive doesn’t always mean better

This was a tough pill for me to swallow as well, and it’s not to say that some expensive products aren’t worth investing in, but it’s always worth doing your research. Does the brand cost more because of its name or because of its formulas? What exactly are you paying for? It’s also important not to disregard products because they seem too cheap to be good – skincare technology has evolved so much and I am continually impressed by products available on the high street that don’t break the bank.

5. Invest wisely

Carrying on from the above, of course some products or ingredients are always going to be more expensive than others, and while skincare varies wildly in price, it’s good to be aware of what is worth spending more on. If I’ve learned anything it’s that you’re better investing in active ingredients (like retinoids, antioxidants and targeted treatments) rather than in cleansers that get washed away or fuss-free moisturisers that only serve to hydrate.

“I’m a beauty editor and these are the 7 most effective skincare tips I’ve received in my 12-year career”