Over the last few years you might have noticed a few new skincare brands popping up – many of which are being formulated and fronted by some of the industry’s most renowned experts.

Of course, there’s no denying that expert-led brands aren’t a completely new thing, especially when you remember the likes of Paula’s Choice, Sarah Chapman and Dr Dennis Gross, to name just a few, all of which have been stalwarts of the beauty industry for years.

But now, it’s a growing category, and according to research by Mintel, 80% of consumers still trust buying expert-led products, so it’s no wonder more and more people want in on the action. And, as far as we’re concerned, that’s no bad thing.

Expert-led skincare is where it’s at right now: here are the brands and products to know about