“Aggressive, daily cleaning techniques will eventually cause the skin to break down, flaring atopic dermatitis, eczema, and often causing uncomfortable itchy, red skin, especially in autumn and winter,” explains Coleman.

“A gentle, unscented soap should be used to clean the armpits, groin and feet after shampooing and conditioning hair in the shower. I like Faith in Nature soaps, which are made with natural ingredients,” she recommends.

Like most things, finding the frequency that works for you is important, especially when it comes to bathing. But, if you prefer not to wash every day, you’re in a sizeable minority; just make sure you don’t forget about it entirely.

32% of British people don’t shower every day, and they might have happier skin as a result