The founder and model has been dropping hint after hint on social media about her long-anticipated skincare brand, Rhode. Finally, the wait is over.
For months, Hailey Bieber has been dropping hints about her skincare line, Rhode. On TikTok, YouTube and Instagram, the founder and model has been previewing serums and lotions, often referencing the top-secret nature of each but assuring that we would know much more very soon. Well, soon is here. Rhode by Hailey Bieber has finally launched.
A five-part “skincare closet”, the launch includes a Peptide Glazing Fluid, a Barrier Restore Cream and three peptide-enriched lip treatments – unscented, watermelon and caramel. A collection focused on adding plumpness and dewiness to the skin, it corresponds heavily with Bieber’s classic off-duty, clean-girl aesthetic.
Coined the “glazed donut” aesthetic, Bieber first compared her go-to glistening skincare routine to the glossed sweet treat in January, posting a picture from what we now know to be a Rhode photoshoot.
“My journey towards healthier skin inspired me to develop products that really work, in a way that’s accessible to everyone. Rhode is dedicated to making products based in science and great formulation, simplifying many of the mysteries and complex narratives behind effacacious skincare. I hope these will become your go-to essentials that can live in your bathroom, be your favorite [sic] travel companion, improve your skin over time, and keep your skin happy and hydrated,” says Bieber, explaining the impetus and inspiration behind her debut product line.
A curated line of skincare essentials, let’s look at each of the new Rhode skincare products.
Rhode Peptide Glazing Fluid
The hero of the range (and the product Bieber’s been hinting at the most heavily in videos and on social media) the Peptide Glazing Fluid is a plumping, dewy serum that absorbs quickly into the skin for instant hydration, a brighter complexion and a stronger skin barrier. The ‘glaze’ refers to the wash of healthy sheen on the skin after application.
A blend of smoothing niacinamide, plumping peptides, hydrating hyaluronic acid and softening marula oil, the serum is best applied to slightly damp skin after your morning or evening cleansing routine.
Rhode Barrier Restore Cream
After two years of experimenting with acids and single-ingredient lead products in our bathrooms, it’s no wonder so many of us are turning to skin barrier creams to help restore the healthy functioning of our skin barrier (basically keeping moisture in and harmful free radicals and damaging environmental stressors out).
Rhode’s “rich but lightweight” barrier cream is fragrance and gluten free, suitable for sensitive skin and packed with nourishing ingredients – moisturising shea butter, intensely calming squalane, plumping peptides, protecting açai and smoothing niacinamide. The last step in your skincare routine, consider this cream a helpful, healing seal.
Rhode Peptide Lip Treatment
The last in the Rhode line-up, the restorative Peptide Lip Treatment comes in three variations – unscented, caramel and watermelon. Part gloss, part treatment, the plumping serum can be used day or night. A blend of shea butter, peptides, cupuaçu and babassu, the Rhode lip treatment hydrates and softens dry and dehydrated lips.
Is Rhode by Hailey Bieber available in the UK?
Rhode does not ship outside of the United States and US Territories – which means that Rhode is not yet available to buy in the UK.
Main image: photography by Stevie Dance