Anybody who knows me will be more than aware that I am a huge advocate for affordable skincare. The one caveat is that it has to be effective – and that’s why I scour the ingredient lists of products that I see on the shelves of Boots and Superdrug.

Of course, it goes without saying that not all skincare is made equal: just because a product is cheap, it absolutely doesn’t mean it’ll be rubbish; by the same token, just because a product is expensive, it doesn’t automatically mean it’ll be good.

“I’m a beauty editor and this £7.99 serum has become a staple in my skincare routine”