“With skin sensitivity on the rise, persistent mask and face-covering mandates, and years of over-using active ingredients and exfoliants, we’ll see a big move towards a more simplified skincare regime with a focus on repairing, protecting and strengthening the skin’s barrier function,” says Shuba.

“Your skin barrier is a protective layer designed to keep the good stuff in and the bad stuff out. When your skin barrier becomes weak, often from an inadequate skincare routine, or using overly harsh products, pollution and irritants can enter your skin causing irritation, breakouts and sensitivity. Precious moisture can also be lost, causing dehydration and often dryness.”

“Improving your skin’s barrier’s function is as simple as applying a moisturising cream that contains the right ingredients. For example, oils like squalane which maintain the lipid/moisture balance of the skin, as well as strengthening seaweed extracts and ceramides.”

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