Can brow pinching change the appearance of your face and brows?

“Massaging around the eyes will help to increase circulation by stimulating the deeper layers of the skin. The massage techniques will also assist the removal of toxin build-up around the eye area, which in time balances and improves skin texture and tone. By taking time to relax during brow pinching, you will reduce the level of stress showing in your face.”

Does brow pinching hurt?

“Not at all, the pinching is gentle and the 10 minutes is very relaxing.”

Of course, an expert is best but how can somebody try to achieve it at home?

“It is so easy to do anywhere, anytime. For an added bonus apply an oil [Parti recommends Blink’s Nourishing Brow Oil, £14.40, which the salon uses for its own in-salon brow pinching treatments] on the brows. Start by gently massaging it in.

“Then, using your forefinger and thumb, start pinching at front of brows and pinch along your eyebrows to the tail. Massage your temples with your forefingers and middle fingers. Finally, apply pressure on your third eye with forefinger and middle finger of one hand - repeat as desired.”

Watch the video by Blink Brow Bar below to see brow pinching in practice…

What is brow pinching? Everything you need to know about the relaxing and lifting treatment