Best Viral Product: e.l.f Halo Glow Liquid Filter

While many products are much-hyped online, not all are worth the internet-backed buzz. Thankfully, we can say that this little beauty is worth every five-star review. At £14 and packed with skin-loving ingredients such as squalane and hyaluronic acid, e.l.f’s iconic glow-booster delivers an instant shot of radiance to the skin. It creates a soft-focus ‘your-skin-but-better’ effect, while very finely milled powders ensure you look glowy rather than shiny.

“There are thousands of five-star reviews of this product on the internet and TikTok, and I can understand why. The texture of e.l.f’s Halo Glow Liquid Filter is creamy, light and buildable. It has a sheer finish to it that allows you to decide what kind of coverage you want from this foundation,” says Billie Bhatia, Stylist’s fashion and beauty features director. “It’s not a slow starter though, one application leaves skin positively luminous. My favourite thing about this product is that it’s multi-purpose: you can add it to foundation for a more glowy finish, wear it on its own or use as a highlighter. A make-up bag essential.”

Shop e.l.f Halo Glow Liquid Filter at Boots, £14

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