Why? Well, there isn’t much succulents can’t do.

Extracts from the fleshy leaves and oil-laden seeds of succulents like yucca and prickly pear are packed with antioxidant vitamin E, which acts like a shield against environmental aggressors such as pollution. That’s before we’ve touched on how intensely moisturising it is. “Vitamin E is known for its ability to soften even the driest of skins,” says Lorraine Scrivener, skin expert and founder of Eden Skin Clinics. Take that, scaly winter face.

And that’s not all. The clear gel inside aloe vera leaves has been used to soothe skin irritation like sunburn and to help heal wounds for centuries, which is why all manner of big name brands – from Kiehl’s to Skin 79 – are formulating products with the wonder ingredient. Cactus flower extracts are big news too, and can shuttle lost moisture back into the skin and keep it on lockdown for longer.

Is succulent beauty the next big thing?