We're always on the hunt for the beauty buys that will revolutionise our skincare routines and take pride of place in our bathroom cabinets.
Before buying anything new, we'll scour through more reviews than we can count on our fingers to come to a sound conclusion - to buy or not to buy?
But one of the fastest ways of knowing if you have a winning purchase is if it's been bought by thousands of women before you.
As we approach the end of the year, we look at the skincare and make-up products that made headlines in 2014 and sold out within minutes, from YSL's revolutionary Fusion Ink Foundation to cult classics such as Nars' Orgasm Blush.
YSL Fusion Ink Foundation
The biggest beauty launch of the year was YSL’s new Fusion Foundation, which gathered a waiting list of more than 12,000 women three weeks before it went on sale on 10 August. The product boasts 24 hours of hydrating, matte, natural-looking and even coverage.
Clarins Double Serum
After the success of Clarins' Double Serum launch in 2013, it released a 50ml size this year which earned the same cult status. One Double Serum sold every 30 seconds worldwide and it has become the No.1 anti-ageing serum in the UK (NPD Data Jan-Nov 2014) for all skin types from the age of 25 onwards.
Benefit Gimme Brow
No7 Protect and Perfect Advanced serums
In May, one tube of No. 7's new Protect and Perfect Advanced serums sold every 15-seconds with thousands more signed up on the waiting list. Boots tested their new generation of products on more than 2,600 volunteers and, after four weeks, 85 per cent of users said their fine lines were reduced and their skin looked younger.
From £24.95, boots.com
NARS Orgasm Blush
NARS' cult-classic Orgasm Blush continued to be a bestseller this year with 35 units sold every hour and two products in the shade Orgasm sold every minute.
iS Clinical Sheald Recovery Balm
Sales of the Sheald Recovery Balm catapulted when Sunday Times columnist, India Knight, wrote about about how it helps prevent scabbing and peeling, reduce the appearance of new and old scars, diminish post-pregnancy stretch marks, and helps treat dry skin. Within 24 hours of the article being published, thousands of tubes were sold and 100,000 units were cleared in four months.
YSL's Rouge Pur Couture No. 52
A specific shade of YSL lipstick sold out worldwide - in duty-free shops and department stores from New York to Melbourne to Paris - this year after it appeared on a Korean drama show called My Love From Another Star in April. Fans of the fantasy romance, were mistakenly tipped that the female protagonist, Jeon Ji-Hyun, wore YSL's lipstick in shade No 52, which caused the colour to fly off shelves.
YSL public relations confirmed that the sellout is as a result of the show, with multiple costumers calling in to try and identify the colour. The shade is still not available at major UK stockists.
Estée Lauder Advanced Night Repair Synchronized Recovery Complex II
Gucci’s make-up collection
The luxury beauty market had a boost this year with the launch of Gucci’s first ever make-up collection. Created by in-house creative director Frida Giannini, alongside Pat McGrath, the mammoth collection has over 50 lipstick shades, 25 nail polishes, 18 foundation shades and 74 eye colours and was pushed with an advertising campaign starring Casiraghi, the granddaughter of the late Grace Kelly.
Whilst Moroccanoil have a huge styling and body range it’s the Moroccanoil Treatment for hair which remains the top seller across the UK.
COLLECTION Lasting Perfection Concealer
Lasting Perfection Concealer sells one every 58 seconds in the UK, with influential bloggers such as Sali Hughes, Zoella and Tanya Burr swearing by it.
Origins Drink Up Intensive Overnight Mask