Eyes are often a woman’s biggest concern in the fight against ageing, so it’s no surprise that this is where the beauty world has focused the bulk of its research. Try:

Clinique Lid Smoothie Antioxidant 8-Hour Eye Colour, £17 (far left) which is packed with antioxidants derived from broccoli, carrot and blueberry alongside caffeine and cucumber extract, these clever tubes soothe tired eyes. With collagen boosting peptides helping to smooth texture, they are sure to sell out fast.

Maybelline New York Volume Express The Colossal Cat Eyes Mascara, £7.99 (middle left). Not only does this collagen and jojoba enriched mascara promote healthy lash growth, it’s not at the expense of the thickening and lengthening effect of the product.

Revlon Grow Luscious Lash Liner, £6.29 (middle right) revolutionises eyeliner by depositing conditioning formulas, treating lids to vitamin E, aloe and chamomile as it colours.

By Terry Mascara Terrybly, £30.50 (far right) uses a multipronged approach to unthinkably long lashes, this lash-taming serum moisturises and acts as a push-up bra for lashes; while the serum base and Lumicoat technology activate growth.

The face of things to come