The latest beauty innovations you need to know

Posted by
Perdita Nouril

This year is set to be one of the most innovative and boundary-breaking in the beauty industry. From a  liquid liner wheel, to powdered lipstick, to the latest addition to the sheet mask family, these brilliant new products are set to become the heroes of 2018 - and definitely deserve a spot in your bathroom cabinet. 


Nars Natural Radiant Longwear Foundation, £35

Love a long-wear foundation, but not the heavy, matte finish? It’s a challenge that’s taken Nars more than 100 formulations and two years of research to overcome. The ‘high pressure concentrate base’ is the jewel in this foundation’s crown. Nars chemists took a rich, hydrating cream and transformed it into ultra-fine particles that form a translucent serum. 

It’s extremely lightweight and moisturising, giving skin a dewy, sheer finish without compromising the pigments that conceal and cover. The blend of raspberry, apple and watermelon extracts improves skin hour by hour, so when you see your reflection at 4pm, your glow will be undimmed. Launches January.   


Estée Lauder Perfectionist Pro Rapid Firm & Lift Treatment, £85

Most anti-ageing products address one issue at a time, whether it’s dark circles, fine lines or wrinkles. Estée Lauder, however, has taken a 360-degree approach by focusing on the signals between skin cells. Known as ‘pathways’, the stronger they are, the less likely collagen breakdown and antioxidant absorption is affected. To sustain an impressive 25 different pathways simultaneously, the treatment harnesses acetyl hexapeptide-8, a peptide that kickstarts collagen production. Why is this important, you might ask? Collagen is the ‘scaffolding’ of facial skin, so your complexion becomes more resilient. Legendary. 

Launches March 


Chanel Poudre À Lèvres, £31

Imagine a lip product that allows you to instantly dial the colour intensity up or down. Chanel’s innovative compact signals an entirely new approach to lip colour. Inspired by the ancient Italian technique of ‘tempera’ painting where pigment is mixed with water, each palette contains a clear, moisturising balm and pressed powder pigment, allowing you to mix a bespoke colour. Want a sheer look? Layer the balm over a dab of pressed powder. Prefer a heavy, velvet matte lip? Alternate layers of powder and balm for a crowd-parting finish. 

Launches January 


Living Proof Full Dry Volume Blast, £25

When a bouncy blow-dry isn’t an option, hair volumisers can be a godsend. Trouble is, most contain heavy texturising powders that work instantly, but eventually weigh down the hair. Living Proof has created a solution for this conundrum by harnessing expandable textured aero spheres (ETAS). The spheres are lightweight because they have an air-filled core. Eight times larger and 30 times lighter than powder particles, when the ETAS hit the hair, they increase the space between strands, creating volume and texture, without heaviness. One spritz instantly takes flat hair to stellar heights for 24 hours. No extra zhuzhing required. 

Launches February 


Revlon Colorstay Exactify Liquid Liner, £8.99

Numerous make-up staples have undergone upgrade after upgrade, whereas liquid liner has stayed pretty much the same. It makes sense, right? If it ain’t broke, don’t fix it. Well, we were mistaken. Instead of the usual felt-tip pen design, Revlon has crowned its liquid liner applicator with a wheel tip. A bit like a pizza cutter, it looks a little intimidating at first, but the spinning disc applicator absorbs the perfect amount of ink and zips across lashlines in one precise movement, as if it’s on cruise control. Whether you’re a cat’s eye connoisseur or eyeliner novice, this clever tool is pleasing to all eye shapes and sizes. 

Launches April  


Redken All Soft Mega Recovery Sheet Mask Cap, £12 (for one mask)

Sheet masks have revolutionised the skincare industry, and now Redken has introduced them to the world of haircare. Embracing Korean foil-sheet technology, the mask delivers a surge of hair-restoring ingredients that sink into the fibres to nourish and reduce breakage by up to 60%. After shampooing, rinse your hair as normal and place the foil cap over your head. Leave for 10 minutes tops. While you relax, your hair feasts on moisture-rich cactus extract, aloe vera and sacha inchi oil. The mask prevents loss of nutrients to evaporation and seals in the benefits from your shampoo. Huge win. 

Launches January   


Shiseido Future Solutions LX Serum, £300 

Shiseido has hit nature’s beauty jackpot. It’s teamed up with a Japanese plant hunter, who introduced them to the enmei herb. Grown on Mount Kõya in Japan, legend has it that Buddhist monks used to offer it to sick travellers, and research shows this herb has astonishing beauty benefits. It’s the only known ingredient able to activate the longevity gene sirtuin, which controls ageing. The more sirtuin present in a skin cell, the better equipped it is to inhibit the production of serpin B3, the protein that speeds up signs of ageing. Shiseido found that enmei is effective even on damaged skin, so no-one’s complexion is beyond repair. Hallelujah. 

Launches January 

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bareMinerals BarePro Concealer, £23

A concealer that creases in the delicate eye area, thus revealing dark circles by 3pm, is something of a beauty bugbear. Meet bareMinerals’ BarePro concealer – the most dependable cover-up to date. Its genius lies in its patented mineral-lock technology. Mineral pigments are blended with lecithin, a naturally occurring plant extract that has an affinity with the lipids in our skin. This allows our skin cells to lock on to the pigment in the concealer, fitting together like two pieces of a jigsaw puzzle. Added micronised bamboo extract offers a brilliant blurring effect as it’s unable to sink into the skin and disappear. It can also endure post-workout sweat or watery eyes caused by the winter wind. 

Launches March