Even when natural hair is depicted, there are certain types that are favoured over others.

“In the natural hair community, when they want to promote ‘nice’ and ‘good’ textured hair it’s always 3A-3C hair [i.e. looser, more defined curls],” Project Embrace founder Lekia Lée told BuzzFeed. “It’s never 4C hair [that is] seen as being beautiful, and that’s the hair I have.”

It’s this lack of representation for all kinds of afro hair that #Afrovisiblity aims to counteract, with Nottingham City Council and Clear Channel donating billboards. The campaign ran in Nottingham last week, and can currently be seen in London, Birmingham, Manchester, Southampton, Newcastle and Glasgow until 3 June.

This powerful ad campaign puts afro hair in the spotlight