The second is to be radically honest about our own bodies. And if we tell the truth about our own bodies, we’ll soon realise we’re all dealing with the same s**t and be an inspiration to others, too. We’ll be that change we want to see in the world.

Another thing we can do is reward those people and organisations that celebrate this human stuff already. ASOS have stopped air brushing their models marks out of shoots and Chrissy Teigen posted her stretch marks on Instagram.

But, it hasn’t always been like this. This is a new phenomenon of fourth wave feminism where we can now hail a ‘side boob of stretch mark’ as a wonderful example of womanhood, and of radical self-love. So, to make sure this trend sticks, we’ve got to champion the radicals.

More and more women are embracing their stretchmarks - and you should, too