If you haven’t heard of Better Than Sex, the cult Too Faced product that is not only the bestselling mascara in the US, but also sells every seven seconds, where have you been?

Despite launching back in 2014, Better Than Sex remains one of the most loved mascaras across the globe, and remains unbeatable in both the lengthening and volumising stakes. It’s also a favourite amongst the majority of the Stylist team.

As acting editor Gemma Crisp explains, “My sister introduced me to Better Than Sex a few years ago and I’ve been a dedicated fan ever since. I’m one of those people who uses a cocktail of four different mascaras every day (don’t judge until you’ve tried it) and while other brands come and go, Better Than Sex is always in the mix.”

Too Faced is launching a mascara that rivals Better Than Sex