Trend on trial: Neon lashes at Dries Van Noten

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Stylist Beauty Team
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trend on trial

Coloured mascaras may feel like a retro throwback best kept for an eighties disco, but has Dries Van Noten’s take transformed it into a modern trend?

Lucy Partington, Stylist’s beauty editor says:

Trend on trial
Trend on trial

Although this mascara looks sort of ultraviolet in the booth, in real life it was actually bright blue. And I say this with slight hesitation, but I think I love it. I applied layer upon layer upon layer of Benefit’s They’re Real in Blue on to my bare lashes, and although it eventually started to clump, it kind of worked. 

The colour also managed to make my usually-nondescript eyes pop in a way I never thought possible – but would I wear this much mascara every day? Probably not.

Hanna Ibraheem, Stylist’s beauty writer says:

Trend on trial
Trend on trial

I love piling on layers of blacker-than-black mascara, so I wasn’t too sure about pink. But boy, have I been missing out. I swiped Dior’s Diorshow Pump ‘N’ Volume in Pink Pump through my lashes and instantly loved the way it made them stand out while adding an element of colour to my face. 

Unfortunately, I’m not brave enough to rock this look day-to-day, but it’s definitely something I’ll be revisiting come festival season.

Ava Welsing-Kitcher, Stylist’s junior beauty writer says:

Trend on trial
Trend on trial

I used to dabble in coloured mascara as a teen, and went for purple after reading that it brings out brown eyes in a magazine. Returning back to it felt nicely familiar, and although I no longer have an emo fringe to complete the look, it still works. 

It’s not quite as bright as I expected it to be, but I’m actually loving the subtle hint of amethyst. It’s definitely coloured mascara for grown-ups, and I might try layering a white lash primer underneath if I feel like amplifying the colour.


The neon lashes at Dries Van Noten made a big impact with next to no effort. The majority of us tend to wear mascara most days anyway, so switching to a brighter colour was an easy way to amp up an average look.

The best way to work the trend is to pick a mascara that complements your eye colour to really make them pop, then watch the compliments roll in.

The power tools

Benefit They’re Real Mascara in Blue

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YSL Beauty Vinyl Couture Mascara in 02

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3INA The Colour Mascara in 107

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Dior Diorshow Pump ‘N’ Volume Volumizing Mascara in Pink Pump

Trend on trial