Next month sees the launch of a new Naked Honey and it’s everything we didn’t realise we needed.
When Urban Decay announced the news it was discontinuing the bestselling original Naked palette last August, we were bereft.
Any make-up lover will have fond memories of the neutral, suits-all palette that was able to create looks perfect for any occasion. It was arguably the product that sparked the worldwide phenomenon and obsession with the humble palette, too.
Considering the original Naked palette sold over 30 million units and generated over $1bn in sales, it was a bold move to stop producing it.
Speaking about the decision last year, founder of Urban Decay Wende Zomnir said, “I will forever miss [it], but plan to turn the grief into even more greatness. Urban Decay will continue to thrive in NAKED’s memory and honor — just wait and see.”
And wait and see we really have. There’s since been Naked Cherry, a 12-pan palette of pink and red shades, and now the crème de la crème has arrived: Urban Decay Naked Honey, a collection of golden, brown and amber shades that are probably the closest we’ll probably ever get to having the original palette back.
News of the launch was dropped by Lizzo on her Instagram Stories, who said, “Look at this fucking thing. Brand new, hot off the press. It looks like fucking Beyoncé in Goldmember,” and has an eyeshadow palette ever been described in a better way?
Given that she’s also the face of the campaign it makes sense that we got the first look of the palette in action from Queen Lizzo via her Stories and a sneak preview from her make-up artist, Alexx Mayo.
Talking about the launch, Urban Decay said all 12 shades are brand new and are intended to give a ‘retro golden glow’.
As with all the Naked palettes, there’s a mix of shimmer, matte and sparkle shades that are the same buttery, blendable formula that the brand is known for.
We predict an epic waiting list and an instant sell-out - we already can’t wait to get our hands on it.
Urban Decay Naked Honey, £42, will launch 13 September on urbandecay.co.uk
Images: courtesy of Urban Decay / Lizzo / Instagram