Urban Decay’s Naked palettes are a beauty product like no other.
Described by Forbes as “the iPhone of make-up”, the cult palettes are a beauty cabinet must-have for women across the world, with new releases prompting speculation and hype across every corner of the internet.
Now it’s time to sharpen your elbows and ready your credit cards yet again, because Urban Decay are set to launch their latest Naked palette in the UK this Thursday – and a flash sale of the product last month saw it selling out within seconds.
The brand announced the new palette – called Naked Heat – on their Instagram feed last month (below), writing, “If you thought our Naked palettes were hot before, brace yourself…
“Our Naked Heat palette is seriously next level with 12 all-new, cant-live-without amber-hued neutrals – including warm browns, burnt oranges and rich siennas.”
The announcement sparked a frenzy among fans, with the post quickly racking up 333,000 likes and over 30,000 comments.
“Been screaming over this all week,” wrote one user.
“Omg I need this! It’s not a want, it’s a need!” added another.
The brand followed the announcement by sharing a video of the palette being opened and closed to show the 12 new shades in all their glory, with over half a million fans tuning in to watch.
Released just in time for the peak of summer (hopefully), the new palette contains the perfect assortment of amber-hued neutral shades to see us through warm days in the office and hot nights in the city.
Described by the brand as “the most shade-driven Naked palette we’ve ever done”, the colours have been built to flatter every skin tone, and range from an ivory shimmer to a deep metallic copper-burgundy.
The launch of the palette follows on from five Naked predecessors, including Naked Original, Naked 2, Naked 3, Naked Smoky and Naked Basics.
And if you want to add Naked Heat to your collection, you’ll have to be fast – the palette will launch this Thursday at urbandecay.co.uk and cost £39.50.
We’ll see you in the virtual queue...
Images: Instagram / Urban Decay