ABOVE: Madonna dares to bare in sultry black lingerie for her new perfume ad

According to the Belfast Telegraph, the ABC network is said to have ordered producers to digitally alter shots that reveal Madonna’s cleavage: making the bra bigger digitally to cover her chest and the corset longer to cover more of her bottom.

Despite its suggestive content, the scent – envisaged to be re-invention of classic white flower fragrances featuring notes of vanilla and caramelised amber - is said to have been inspired by Madonna’s mother, who died of breast cancer in 1963: "My oldest memory of my mother is her perfume. I carry it with me everywhere. She always smelled like gardenias and tuberose. An intoxicating mixture - feminine and mysterious," said Madonna in a release.

Video: Madonna's sexy perfume ad