Not familiar with the cult green tube? Let’s rewind for a minute. The rich, natural salve was developed way back in 1926, and a tube of Skin Food now sells every 16 seconds globally. It’s a multi-purpose, balm-like cream that’s packed full of botanical oils and was formulated to replenish and nourish very dry, cracked skin. Harnessing the powers of chamomile, calendula, rosemary and pansy, it’s great for all skin types and can be used as a defence against wind and weather.

But, what’s made Weleda Skin Food the hero product it is today is arguably the rise of social media. What was once a backstage industry secret (there’s not a make-up artist or beauty editor who doesn’t own a little green tube), celebrities, make-up artists and skincare enthusiasts are now sharing their secrets – making Skin Food one of the most in-demand moisturisers there is.

Celebrities and make-up pros love this £7.65 moisturiser, and here’s why