Why cult US drugstore brand CeraVe deserves a place in your bathroom

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Jacqueline Kilikita
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Introducing CeraVe, the American skincare brand that has sent skin experts, beauty editors and skincare junkies alike wild with their gentle, protective, nurturing products for both face and body. From March, you can shop the entire range in the UK at Boots.

Thanks to their hi-tech, transformative formulas, dermatologist-approved skincare brand CeraVe has earned cult status in the USA – and it’s finally making its way to UK shores next month.

The product line boasts everything from body lotions to facial cleansers and SPF moisturisers – so far so normal – but why is everyone so obsessed?

Well, the ingredients are pretty clever for starters.

“[Traditional moisturisers] can be effective, but they don’t directly address the compromised skin barrier which may have caused dry or irritated skin in the first place,” explains Tom Allison, vice president of professional marketing at CeraVe USA. “To do that, you need ceramides, which will help to restore the skin barrier function.”

What are ceramides?

You may not have heard of them, but our skin cells actually produce ceramides naturally. But, thanks to ageing and sun damage, the levels constantly need topping up, because when ceramides are low, the skin’s barrier gets weaker – cue dry, itchy, inflamed skin.

As a solution, every single one of CeraVe’s products is filled to bursting with the little invisible cell-builders, meaning you can wave goodbye to flaking and irritation. Clinical studies have even shown that the products are effective in treating common skin gripes such as atopic dermatitis and eczema. 

Other star ingredients include…

The second mainstay ingredient in the range is hyaluronic acid. Like ceramides, hyaluronic acid keeps much-needed moisture on lock-down in the skin when applied topically, serving up a solution to fine lines and tightness. 

Niacinamide, otherwise known as vitamin B3, also features heavily in the line. According to experts, its ability to fortify the skin’s barrier means it’s less prone to moisture loss, resulting in softer, bouncier, healthier-looking skin. The fact that each product is non-comedogenic, meaning it won’t clog your pores, has made the brand popular with women suffering from acne, too.

So, we know that CeraVe is brilliant at banishing rough, dry, lacklustre skin, but there are heaps of other uses for the products.

Four ways to incorporate CeraVe into your daily routine 

To help heal new tattoos

Reddit users and tattoo artists rate both CeraVe’s Moisturising Cream, £14.50, and Moisturising Lotion, £9, for alleviating the peeling, dryness and itching that comes with a new tattoo. Formulated without irritating fragrances and oils, it harnesses ceramides to build the skin’s protective barrier after damage. 

To soothe sunburn

Ditch the heavily fragranced aftersun and pick up a bottle of CeraVe’s Moisturising Cream instead. Formulated without perfumes, its proven ability to repair the skin’s barrier and shuttle moisture into cells means far less unsightly peeling.

To smooth frizz and flyaways

Yes, you read that correctly. Here on the Stylist beauty desk, we use the remainder of the Therapeutic Hand Cream, £5.50, to keep that halo of unsightly frizz that comes with central heating and rainy weather. It works a treat without making roots greasy.

As a lip balm

With ceramides, hyaluronic acid and glycerin, CeraVe’s Moisturising Lotion can be used all over the body. Quench parched corners and smooth away lines by tapping a dot of lotion gently onto your lips.

Main Image: Dani Vivanco