Avid Reader, an independent bookshop in Brisbane, Australia, fell victim to a bunch of anti-feminist internet crusaders this week when they shared a Facebook post from Clementine Ford announcing her second book Boys Will Be Boys, which, she explained, will “examine toxic masculinity”.

Toxic masculinity, feminism and apparently free speech were concepts that proved too unbearable for some to just ignore though.

“DISGUSTING MAN HATING BOOK STORE THAT PROMOTES MISANDRISM!,” screeched one reviewer.

“Since you promote misandrist Clementine Ford who hates men, I will never visit this bookshop/cafe ever again,” another promised amid a sudden flurry of one-star reviews for the shop.

How a tiny bookstore fought off an onslaught of sexist internet abuse