You might have seen super-cool, ethically-minded Faithfull the Brand on your Instagram feed or favourite online shop, but have you ever tried one of their lovely pieces on? If not, you’re in luck; its first UK store experience has just launched in Selfridges and you can do exactly that.
“The go-to from this It brand is the formidable tea dress,” explains Stylist’s fashion editor Polly Knight. “The vintage-inspired shape works for all body shapes, and can be worn all year round – from warm-weather weddings with barely-there sandals to biker boots and a leather jacket for wintery weekends with pals. The style will never date, nor will the ditsy prints, so consider cost per wear and you’re in for the win.” Our current favourites? The cool Marta (£170) and effortlessly summery Anna (£145) dresses. The Faithfull The Brand pop-up runs at Selfridges London, Oxford Street, W1U until 31 August