“Green People’s Velvet Matte Lipstick in Berry Nude is the perfect low-key lip for pale Celtic faces like mine. The texture is waxier and the finish subtler than most matte lipsticks, and it gives a lovely rich shade when applied straight on. For daytime, I dab it over balm, which makes my lips look like they’ve been slightly oversaturated in a really good Instagram pic.” £17, Green People

“Every shade of Glossier’s no-lipstick lipstick works on everyone. The sheer hues can be built from a barely-there wash to an understated yet impactful pop of colour, and it feels like a balm without being shiny (my go-to shade is Jam, a warm berry that wakes up my face). Because it’s not totally matte, it also lets your lips’ natural pigment come through. I’ve been obsessed for two years.” £14, Glossier     

“I’ve been wearing some iteration of Bobbi Brown’s Crushed Liquid Lip for years. It leaves my (usually very dry) lips moisturised and non-flaky – plus, it gives even coverage in just one swipe so it genuinely lasts for ages. And I really mean it – I’ve been making my way through my current shade for so long it doesn’t even exist anymore, but the closest is Juicy Date.” £19, Bobbi Brown

“Along with my skin’s yellow undertones, my lips have a purple hue that means lipstick shades tend to change colour on me. But L’Oreal Paris’s Rouge Signature Matte Liquid Lipstick in I Explore has hints of pink and brown that work to neutralise the colour of my lips and flatter my skin tone. Even better? It’s one of few matte formulas that actually feels lightweight once applied.” £9.99, Boots

“I got a free mini tester of Clinique’s Pop Lip Colour and Primer ages ago, and quickly went and bought my own tube (then another, then another). It’s demi-matte but super moisturising, so you never get that horrible cakey, dry, cracked feeling – and it lasts absolutely ages. I wear the smoky pink Plum Pop with a linered-up eye for an easy evening look.” £17.50, Clinique