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Where do fashion insiders shop the January sales?
Looking to expand your sartorial horizons in 2020? Try these five cult online platforms, as approved by the Stylist fashion team
 
Couverture & The Garbstore

This Notting Hill concept store is running a blisteringly good sale this month, with up to 50% off items by brands like Rachel Comey, Mara Hoffmann and Minä Perhonen. The vibe is classic, artsy chic: try this gingham midi skirt by Mr Larkin (£180, was £360), Helena Rohner’s timeless silver ring (£37.50, was £75), or a breezy sundress by Spanish label Heinui (£139.50, was £279).  

 
Young British Designers

Want to get in early on the next Christopher Kane/Shrimps/Molly Goddard? Keep an eye on Young British Designers, which exclusively stocks pieces by rising UK fashion stars. There’s up to 70% off on site right now, so it’s the perfect time to invest in something special – like this reversible shearling Sideline jacket (£165, was £297), or an LF Markey blouse that calls to mind both mechanics and milkmaids (£60, was £95). 

 
Need Supply Co

One of online shopping’s great joys is that we can now browse cult US shops without hopping on a transatlantic flight. Based in Virginia, clothing and lifestyle store Need Supply Co stocks indie US and international designers – and its current sale features some genuinely grab-your-Monzo-card-now markdowns. Hankering for a Ganni wrap dress (£119, was £396) or a wear-forever black jumpsuit (£101, was £145)? You know where to go.

 
Studio B

If your style is sparkly, bright and generally-extremely-fun, Studio B is the place to, er, be. A one-woman operation run by Bethany Rowntree (who cut her teeth at Mulberry, Anya Hindmarch and Matches Fashion), the site offers a tight edit of cheery pieces by modern brands. Head for this starry Stine Goya dress (£95, was £208), a sequinned Rixo skirt (£110, was £235) and a stripy Baum und Pferdgarten jumper (£75, was £175).

 
Ssense

Athleisure more your jam? Bookmark Ssense. The Montreal-based luxury and streetwear shopping platform is slashing its prices by up to 70% across January – so you can finally get your hands on the posh hoodie, trainers or gym gear of your dreams. This long-sleeved Champion T-shirt (£19, was £40) will look great under a blazer – while an Adidas Originals base layer (£20, was £67.20) will solve all your winter layering woes. 

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The January sales are a prime time for hunting down affordable investment pieces – and Stylist’s fashion editor Polly has found a pair of designer shoes that will go the distance
 

If I could give you one bit of advice for January sales shopping, it’s this: focus on finding marked-down luxury items that you’ll wear again and again. This year, I’ve got my eye on these By Far sandals. On sale now, I’ll keep them stashed in my wardrobe until the weather warms up – at which point they’ll see me through work, weddings, parties and afternoons in beer gardens. 

Crucially, the style won’t date: barely-there sandals with comfy block heels have serious staying power. The light grey mock-croc version will work with everything, but they’re also on sale in shades including scarlet, gold and terracotta. A sound investment, whatever colour you choose. From £91.50 (was £305), Net-a-Porter

We couldn’t talk about the sales without thinking about the environment. So if one of your new year’s resolutions was to be more mindful about the clothes you buy, we’ve got just the inspiration
 

As a new decade begins, we’re more aware than ever of our shopping habits’ impact on the environment. So here’s our promise: in 2020, Stylist and Stylist Loves will continue supporting sustainable fashion brands and bringing you well-worth-the-money pieces that will last through this season and beyond. Curious about curating your wardrobe a little more mindfully? Check out our totally doable guides to sustainable shopping – and learn how to love your clothes for longer

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