If you’ve never heard of Angelyne up until this moment, allow us to bring you up to speed. In the 1980s, a woman by the name of Ronia Tamar Goldberg set about creating a personal brand. Transforming herself by way of a huge blonde wig, a hot pink dress and a pink Corvette, Goldberg proceeded to plaster her image on billboards around LA. With nothing more than her name to identify herself in her campaign, she quickly became a pop culture sensation and secured a career in showbusiness.

Starring Emmy Rossum in the titular role, the new series will dive into this unbelievable tale, tracing Angelyne’s rise to stardom through her billboard campaign. But, according to showrunner Allison Miller, it’s not a by-the-book biopic, and will pay homage to “the real Angelyne who became a cultural icon in Los Angeles”.

“This isn’t the true story of Angelyne,” Miller told The Hollywood Reporter. “It’s not a straightforward biopic. It’s a story inspired by everything Angelyne represents and so it’s a magical story, a hopeful story, a story about becoming the person you were meant to be and believing in your own inner strength to manifest your dreams. It’s a story about Los Angeles and everything the city means to people who move here and to people who dream about moving here.”

Angelyne: Emmy Rossum is an LA billboard icon in the outrageous trailer for Peacock’s new TV series