From Blake Lively to Amber Heard, a crisis PR reveals the formulas, tactics and language used to take down famous women online compared to men

A crisis PR breaks down tactics used to tear down women online

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Formula 1: “She’s not as she seems”

Formula 2: “She’s difficult to work with”  

Formula 4: “She’s playing the victim” 

The industry loves to tear women down and excuse men

From Blake Lively to Amber Heard, the way we treat female celebrities accused of wrongdoing is markedly different to how we treat men.