Already, you can sense certain far-right hackles rising. In Barbie Land, women don’t fret about how they look; it’s the men – or rather, the Kens – who worry and pose and desperately hope that a Barbie will notice them. It’s not a feminist utopia, because that would be more equal, but a hilarious upending of our own reality. This is a world where pink is a totally normal, serious colour, instead of being treated as somehow frivolous because it’s associated with little girls.

That’s why, when Margot Robbie’s Barbie and Ryan Gosling’s Ken leave Barbie Land to visit our world, they discover things are not as they expected. The Barbies have long believed that the mere existence of President Barbie, Astronaut Barbie and the rest means that feminism has won and sexual equality now rules on Earth. The revelation that things are, well, the way they are is a huge disappointment. That leads to some sharp satire of the inequalities that we all live with and (mostly) put up with every day, especially in the scenes where Barbie meets America Ferrera’s Gloria, a working mother who’s holding on to her sanity by her fingernails.

“The best thing about the Barbie movie? It’s going to annoy all the right people”