For those in need of a reminder, Collard gained notoriety in 2018 for jumping from love interest to love interest, coupling up with four women during his time in the villa. But it was his treatment of fellow islander Rosie Williams that would spark a heated backlash.

Collard, who was originally coupled up with Williams, was famously accused of gaslighting in the wake of pursuing new contestant Zara McDermott.

When Williams confronted Collard about his treatment of her following McDermott’s arrival, Collard told her that she was on the “defence” and suggested that her jealousy over his flirtatious behaviour had “pushed him away”.

The episode drew a strong response on social media, with viewers condemning Collard’s “manipulative” and “controlling” behaviour. What really pushed the moment into headline news, however, was when national domestic abuse charity Women’s Aid issued a statement of their own warning about unhealthy behaviour in relationships, with chief executive Katie Ghose saying there were “clear warning signs in Adam’s behaviour” alongside a warning about spotting the signs of gaslighting and emotional abuse.

ITV’s Love Island: “Adam Collard is back, but there’s a fine line between ruffling feathers and exploiting women”