In one scene, a scientist reports finding traces of asbestos in samples of products, while other experts report a catalogue of shocking issues on the rise such as changes in brain development, birth defects, ovarian failure and infant mortality.

We also see Palmer meet with individuals who have exhibited severe reactions to certain beauty products and hear their emotional accounts of devastating medical issues such as hair loss, speech problems and infertility. The scale of the issue, one commentator gravely declares, is an “overlooked epidemic”.

In a statement released with the trailer announcement, Palmer said: “I’m big on self-help and in order to best help yourself, you need information. I can’t tell you how much I learned from working on Not So Pretty.

“Each session inspired an ‘omg I had no idea’ moment and then I became relieved to be a part of something that can help break these myths and encourage personal autonomy within the beauty industry, which can only come with knowledge. You can’t choose wisely when you don’t know what to look for! This show will illuminate that and it’s really empowering.”

Not So Pretty: the shocking trailer for HBO Max’s new docuseries is exposing the beauty industry’s dirty secrets