It transpired that Gibson had indeed lied about having cancer. In September 2017, the Australian government fined her £240,000 for misleading followers about donating money to charity. Gibson was then found guilty of five breaches of consumer law.

As wild as the story is, this documentary reminds us that it was also pretty heartbreaking for the people who saw her as an inspiration and followed her advice.

One of these women featured is Kylie, a woman who was diagnosed with lymphoma and questioned her intensive chemotherapy treatment after finding The Whole Pantry. “I’m dying on the inside, getting worse with every single treatment. I look horrendous,” she recalls saying. “And she’s out there living her best life…”

If you were gripped by the Anna Delvey story, this is pretty much the wellness industry’s version – except with an even more morally corrupt story and upsetting consequences. Gibson declined to share a comment for the documentary, which only adds intrigue to finding out who on earth has it in them to pull off a scam like this.

You can watch BBC Three’s Bad Influencer: The Great Insta Con on BBC iPlayer now.

Bad Influencer: The Great Insta Con is the wild “wellness” documentary that you need to watch