Peter de Roos, chief commercial officer at Lidl GB, says of the campaign: “At Christmas, there’s nothing more magical than seeing the joy a gift can bring to a child, and we want to help make sure this joy reaches all families.

“Our hope is that by bringing back the toy donation points we are making it easier, for those customers who can, to donate directly to local good causes by giving them a small way to make a real difference and help those that need it the most.”

If you want to donate, from today until 16th December, customers can drop off new and unopened toys and games, to be gifted to children that need support in their local area. Donations can be anything – from a small stocking filler to something bigger. Sought-after items include toys, games, books, puzzles and arts and crafts, for a range of ages.

Spread a little Christmas cheer this year with Lidl.

Lidl’s heartwarming Christmas ad launches toy bank appeal amid cost of living crisis