Fashion

YOOX have used artificial intelligence to find out exactly what your wardrobe needs

Posted by
Billie Bhatia
Published

The umbrella company to Net-A-Porter have released an affordable problem-solving collection for your wardrobe 

You might not have heard of YOOX, but for context they’re the umbrella company that owns the likes of Net-A-Porter, Mr Porter and The Outnet - and we know you’ll definitely have heard of them. As well as those brands YOOX has its own eponymous e-commerce site that plays host to past season collections.

The YOOX design team have cleverly used artificial intelligence tools across social media platforms and digital magazines to work out what women want. Using style trends, analysis and predictive indicators to determine the pieces that women will want to shop throughout the year. The result of this deep investigation has resulted in the brand formulating the gaps in the market - the most core of core collections entitled, ‘8 by YOOX’.

The biannual collection, which dropped on site this week runs from sizes XS to XXL and comprises of wardrobe essentials blazers, coats, dresses trousers and more casual pieces like sweatshirts and tees. The algorithms that YOOX have put in place determine not only the pieces that people want to shop but also the shapes, colours, lengths, fabrics and textures.

And the real win? You might associate those heavy hitting e-commerce sites mentioned above with expensive luxury, ‘8 by YOOX’ is designed to bring you luxury at an accessible price point with pieces starting from £25. Pretty smart, hey?

Shop our edit of the pieces your wardrobe needs now. 

It doesn’t get more classic than a camel coat. This single-breasted longline wool camel coat is a wardrobe must. 

Camel coat, £144, 8 by YOOX 

Upgrade your black trousers to a navy wide-leg offering. Chicer than your average. 

Navy trousers, £115, 8 by YOOX 

You can never go wrong with a white shirt, elevate your classic style with a modern sleeve and exaggerated collar. 

White shirt, £86, 8 by YOOX 

Add a level of lux into your wardrobe basics with this leather shirt with contrast tie. Wear with jeans, with smart trousers or with a mid length skirt. 

Leather blouse, £192, 8 by YOOX 

A long dress isn’t solely reserved for the winter months. Wear this buttoned down with trainers in the summer and with a knee high boot and camel coat come to brave the cold in style. 

Dress, £192, 8 by YOOX 

Images: courtesy of YOOX