The 90s is one of the most enduring eras in fashion – here’s how to wear some of its most persistent looks…
Eras of style that claw their way back into the mainstream are all part of the ever-rotating nature of fashion.
But 90s style – and the bountiful trends it produced – has turned out to be one of the most enduring.
The joy of the decade’s fashion is that its trends hold appeal for so many: from punky baggy denim to chic slip dresses and luxe evening velvet, there’s something to cling on to for everyone, no matter how you dress.
For that reason, a whole three decades later, 90s trends still provide us with a host of wardrobe staples – here are five of the most evergreen, and how to style them successfully…
1. The classic cardi
You can’t talk about 90s fashion’s place in 2021 without discussing the humble cardigan.
Currently a daywear go-to for the likes of Bella Hadid and Kendall Jenner, the 90s-style cardigan is characteristically slim-fitting and chic.
Try pairing one with wide-fit blue jeans and chunky black boots, or to keep things feeling really contemporary, wear it on its own, sans top.
If you’re feeling brave, make like the style set and leave the lower few buttons undone to show just a flash of tum.
2. Blazers are back
In the late 90s and for much of the noughties, you could barely flick through the pages of a gossip magazine without seeing style icons like Sienna Miller and Kate Moss rocking a blazer.
Usually slimmer fit and slightly cinched at the waist, they had a very different feel to the oversized pieces we’ve seen popularised in recent years, but make no mistake, blazers are shrinking once more.
This tan corduroy piece is ideal for autumn winter – just team with off-white wide-legged trousers and leather lace-up boots for a very 2021 take on the trend.
Alternatively, elevate the look by swapping trousers for a suede skirt and knee-high black boots.
3. Velvet revitalised
Velvet was everywhere in the 90s and has been making a major comeback in recent years.
Crushed or otherwise, it’s always been a quick way to give your outfit a glamorous or grunge-inspired edge and its strokeable appeal is as strong today as it ever was.
Try the Zena Shirt from Boden’s new 30th birthday collection, a capsule range inspired by the decade the brand was born in, and a deep dive into its extensive archive.
Set to become a partywear favourite, the shirt’s midnight blue hue with contrasting gold piping feels super luxe and goes perfectly with a pair of straight-leg jeans, navy slingbacks and chunky gold jewellery on a night out.
Otherwise, double up the velvet by pairing it with the Zena Trousers and some velvet high-top trainers for a head-to-toe look.
4. Return of the tank
Back in the 90s, tank tops were a summer staple but autumn’s version was the much cosier sweater vest tank – and they’re seeing a comeback.
Tap into the trend yourself with this check print number that wouldn’t look out of place in the wardrobe of Clueless’s Cher Horowitz.
As for styling, tone down the preppy vibes by pairing over a crisp white shirt and some tailored trousers for a look you could wear to the office.
For a more casual take, opt for an oversized version and wear with a pair of your baggiest jeans and heavy-duty boots for a more grungy 90s vibe.
5. The dadcore fleece
Love it or loathe it, the rise of dadcore fashion is here.
Characterised by the kind of practical, comfortable items you’d see your dad rocking circa 1998, key items include light-wash jeans, chinos, oversized jumpers, clunky ‘dad’ trainers and the humble fleece – and fashion is currently a bit obsessed.
This cosy teddy example ticks all the practical boxes, while the neon green zip and piping give it a contemporary edge.
Pair with paperbag jeans and your favourite trainers for a casual day look or some dark wash slim-fit jeans and wellies for countryside chic.
Ready to throw it back to the 90s? To mark its 30th birthday, Boden has created a special capsule collection drawing inspiration from the brand’s early days in the 90s and early noughties. In a celebration of enduring fashion, the in-house design team delved through an extensive archive and early catalogues, picking out the best styles from the past before reimagining them for the contemporary customer. The result is a range of fresh new styles for today, using quality fabrics for the future. To shop the full collection, click here.