Keeping up-to-date with fashion and beauty brands is crucial – I want my blog to be fun, but also informative and I earn a lot of my income from commercial work, styling and writing for brands. A lot of them advertise on the blog, too. I’m no millionaire but I do make enough money to live comfortably. Like most people who run their own business, I work 16 hours a day so I feel like the amount that I pay myself represents how much I put into it.

I take the bus or an Uber taxi between meetings. Sometimes it feels as if the back of a taxi is my second office, but in a job like this you have to be good at getting work done wherever you are. That’s doubly true for me, as I spend two weeks out of every month travelling for the blog – be that to fashion week in New York or on a review trip to Europe or even the Caribbean.

For lunch I’ll meet with a fellow blogger and check out a new restaurant or café. When I first started Fashion Foie Gras in 2009, it was exclusively fashion news, but it quickly developed into a lifestyle site, covering travel, food and fitness. My wardrobe is a 50:50 split between designer and high street, although I do love a bargain. I’m obsessed with Pandora Dress Agency in Knightsbridge. It’s a fashion consignment store and it’s insane, there are racks and racks of cut-price designer clothes. It’s a fashion lover’s dream

I update the blog daily, which is easier now than when I first started: I was working full-time in PR for an auction house, then going home and writing about fashion for five hours. I didn’t have a fashion background but living in London and seeing the different styles and vibes in each area inspired me to blog about them. After two-and-a-half years, I could no longer survive on three hours sleep and gallons of coffee. By that time, I was getting approached by different brands about advertising so I took the plunge, quit my job and made this a career. I get about 150,000 hits a month, although a video montage of my puppy’s first weeks got a million hits on YouTube.

Afternoons are spent working on the blog. I’ll write a few posts, perhaps a restaurant review or a piece about an emerging fashion trend. Once a month I’ll model, style and shoot new outfits with a photographer. I’ll work until 7pm, then go out to review a restaurant: I’m a burger obsessive so I feel like I’ve tried every burger place in town. Back home, I’ll have one final check of emails, then try and get to sleep by 1am.”

fashionfoiegras.com

A day in the work life of Emily Johnston, founder of lifestyle blog Fashion Foie Gras