“I wanted to bring together something that would give women confidence and empower them through the season in their sparkles,” she tells us excitedly, looking every inch the classic blonde bombshell while being totally devoid of make-up.

“Through creating a collection full of different shapes and quality fabrics, this collection is all about making stylish quality fashion accessible,” she says, the affordability of her clothes being a marvellous silver lining.“It makes me feel confident and I can’t wait for everyone to shop this collection and feel the same.”

To celebrate the new arrival, we catch up with Abbey to find out all the details on her most iconic shoots, the last item she bought and her favourite fashion memories.

Abbey Clancy on her favourite fashion memories and best-kept styling secrets