Alexa Chung has launched her first handbag as part of Amex’s Shop Small initiative.
There are few celebrities that we look to for a sartorial cue quite as much as Alexa Chung. We loved her Archive collection for M&S, and were first in line when she launched her own fashion brand, so we’re brimming with excitement about the launch of her first bag – which will be available to buy online from tomorrow (15 November).
With a super affordable price tag of just £25, the gingham tote – complete with Chung’s signature “A” logo – is launching in support of the annual initiative Amex Shop Small.
“Supporting small independent businesses has always been important to me because it was how I was brought up – shopping at the local Hampshire butcher or the village shop,” says Chung. “Now that I’m an adult with a business of my own I am acutely aware of how hard it can be to get something up and running.”
“This is the first bag we have created as a brand and I wanted it to reflect our goals as a company: to make things that are fun, timeless, quirky but easy and cool. The gingham is a colourway we had applied to one of my favourite dresses in our second collection and I love it because it’s classic but fresh and the mini sizing is an interesting play with proportion.”
Image: Rex/Amex/Alexa Chung