Alexa Chung unveils fun and wearable collection in LFW designer debut

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Anna Brech
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Wanderlust and hints of rock ’n’ roll fuel an exuberant show from Alexa Chung in her first London Fashion Week outing.

A euphoric love of travel took centre stage as Alex Chung’s debut collection landed down at London Fashion Week today . 

Chung made an effortless leap from Front Row favourite to designer with an effusive SS19 show packed with dashes of wanderlust.

Aviation-themed jumpsuits, bright Pacific Totes and Hibiscus chinoiserie-style dresses were among the headline pieces in the show, inspired by the flux of an airport departures lounge.

Wanderlust is a major theme in Alex Chung’s LFW debut collection

Lean, masculine jumpsuits are synonymous with aviation

Loose-fitting ensembles come with travel logos

Chung’s first catwalk effort brought with it a diaspora of influences, with designs that drew from destinations as far-flung as Palma and Tokyo, as well as a ream of throwback touches. 

Signature masculine suiting was also a major theme, with a series of double-breasted jackets and eye-catching waistcoats. 

On the denim front, the designer took the opportunity to unveil her “dream jean”; a “cigarette pant” silhouette with a slight Western style.

“From jewels to jumpsuits and jeans, Alexa Chung’s first show combined feminine fabrics and masculine tailoring with a touch of 70s rock ’n’ roll,” says Stylist’s fashion director Arabella Greenhill, who watched the show in London’s Bloomsbury this morning.

“There were lots of nice pieces you would want to wear now. I loved the black vinyl hooded trench.”

The collection is packed with fun and wearable pieces

Behold Alexa Chung’s “dream jean”

Masculine tailoring shines through with double-breasted jackets

Chung describes it as “a dream come true” to unveil her debut collection at London Fashion Week. 

Speaking to the Guardian, she notes that her transition from model to designer now shows that “people are more open-minded about what being a fashion designer means”.

“We are less hung up on provenance,” she says. “If a person wasn’t trained to make a dress, does that put you off the dress? Does it matter, if it’s a beautiful dress and it makes you feel great when you put it on?”

The designer’s SS19 line includes slogan tees and hoodies inspired by the humble holiday postcard, destination prints and an oh-so British rain mac.

Of her transit-inspired theme, she adds: “Airports are such emotionally charged places. I travel a lot, and I people-watch. And I love that British thing of wearing your holiday outfit home but with a sensible jacket because if you are British you are never not thinking about the weather.”

The Alexa Chung mac - “for when British summertime stays true to being British”

Alexa Chung hits the catwalk at the finale of the show

Alexa Chung backstage at her London Fashion Week debut show

The designer backstage before the show

Model Laura Bailey, Pixie Geldof and Daisy Lowe were among those who cheered Chung on as she made her first foray onto the runway as a LFW designer. 

The show marks the first in a series of milestone points for Fashion Week in a packed SS19 agenda that also sees Victoria Beckham make her London debut, along with Riccardo Tisci’s first outing as creative director of Burberry.

Images: Getty 


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Anna Brech

Anna Brech is a freelance journalist and former editor for Her six-year stint on the site saw her develop a vociferous appetite for live Analytics, feminist opinion and good-quality gin in roughly equal measure. She enjoys writing across all areas of women’s lifestyle content but has a soft spot for books and escapist travel content.