Fashion

Alexa Chung's style evolution

Published

From her ability to spike the sales of Mulberry bags and Burberry trenches to making messy hair worthy of emulation, Alexa Chung is fashion's undisputed talisman.

Spotted by a Storm model agency scout at the age of just 16, she fell into TV presenting and became the face of Channel 4's now-defunct weekend morning show Popworld, winning her thousands of fans.

Chung's non-conformist take on fashion left both viewers and fashion editors in her thrall and when she wasn't making Peter Pan collars happen on TV, she was topping the Best Dressed lists of fashion bibles across the globe. She has since dipped her toes into modelling campaigns, lent her fashion force to the front rows of New York and London Fashion Weeks and worked as a contributing editor for British Vogue.

Here, we chart her elevation from TV presenter to our very own fashion icon.

  • Alexa Chung's style - 2006

    It's a simple waistcoat, shirt and jeans combo for a fresh-faced Alexa, way back when.

  • Alexa Chung's style - 2007

    This was a very glamorous dress, but a far cry from the former model's sleek signature style as we know it today.

  • Alexa Chung's style - 2008

    Va va voom.

    This Luella prom dress was an iconic fashion moment for the then-emerging style icon.

  • Alexa Chung's style - 2009

    It was Luella again at the 2009 Baftas - this time in the form of an edgy floral mini dress.

    Teamed with jet black tights and "school shoes" - it's a combination she's still keen on today.

  • Alexa Chung's style - 2009

     A buttoned-up shirt paired with a mini skirt, bare legs and Mary Janes - signature Chung.

  • Alexa Chung's style - 2009

    A timeless LRD dressed down with chunky ankle boots, layered necklaces and, of course, messy hair.

  • Alexa Chung's style - 2010

    A trusty Burberry trench is one of Alexa's signature looks.

  • Alexa Chung's style - 2010

    Looking sharp in a Phillip Lim tuxedo to the Met Ball.

  • Alexa Chung's style - 2010

    Yes, those are leather shorts.

    What we like most about this audacious look is that she slung a cosy cardigan over her shoulders to finish it off - and got away with it.

  • Alexa Chung's style - 2011

    We adore this Carven contrast-collar cotton shirt.

  • Alexa Chung's style - 2011

    Fashion editors swooned over this vintage Balenciaga dress from Atelier-Mayer.

  • Alexa Chung's style - 2011

    Chung made a sold case for denim prairie dresses.

  • Alexa Chung's style - 2012

    Chung showed off her emerging style credentials in a beautiful Stella McCartney trouser suit and pointy-toed heels.

  • Alexa Chung's style - 2012

    The Burberry trench took a break in 2012 when Chung fell for this soft mink-coloured coat and wore it to just about every show at London Fashion Week.

  • Alexa Chung's style - 2012

    Chung was a vamp and a half in this black frilly-edged Moschino dress topped off with glossy red lips.

  • Alexa Chung's style - 2012

    Chung opted for a girly and gorgeous vibe in Chanel Resort 2013, teamed with small sparkly earrings to keep the focus on this intricate ivory dress.

  • Alexa Chung's style - 2012

    The model put her own stamp on this Thakoon runway look, pairing it with pillarbox-red lips and matching Mary Janes.

  • Alexa Chung's style - 2012

    The moment when Chung made us all want a dungaree playsuit.

  • Alexa Chung's style - 2013

    This summery yellow Valentino dress paired with silver courts, red lips and a swept-up 'do was show-stopping at the Grammys.

  • Alexa Chung's style - 2013

    Chung did Chanel proud at the fashion house's Tribeca Film Festival.

  • Alexa Chung's style - 2013

    And it was an ultra-sophisticated Chanel couture number and trademark red lips for her 30th birthday celebrations.

  • Alexa Chung's style - 2013

    She rocked the boat in a peek-a-boo Erdem gown at the Met Gala.

  • Alexa Chung's style - 2013

    Prim on the top half, party on the bottom half - quintessential Alexa Chung.

  • Alexa Chung's style - 2013

    It's another work-of-art white dress. This time Chung toughened up a strapless Stella McCartney mini with a monochrome houndstooth clutch and strappy Mary Janes.

  • Alexa Chung's style - 2014

    She looked ready to take off in this divine butterfly-print Valentino cape dress.

  • Alexa Chung's style - 2014

    This was an uncharacteristic evening gown for the style icon, who opted to hit the red carpet in pastel blue Nina Ricci.

  • Alexa Chung's style - 2014

    There was a lot going on with this outfit at the Royal Academy Summer Exhibition in June, but miraculously, she made it work.

  • Alexa Chung's style - 2014

    Chung showed us all how summer dressing should be done in this pretty Carven dress.

  • Alexa Chung's style - 2014

    The former TV presenter stayed cool and stylish in a daisy-print cold shoulder dress by US boho brand Free People.

  • Alexa Chung's style - 2014

    She even managed to make floral look a little dangerous in this midi dress teamed, of course, with messy hair and shades.

  • Alexa Chung's style - 2014

    Adopting a Miss Marple vibe at the polo.

  • Alexa Chung's style - 2014

    A departure from her signature style in pastel pink Emilia Wickstead.

  • Alexa Chung's style - 2014

    She made this Dennis The Menace style jumper desirable at London Fashion Week.

  • Alexa Chung's style - 2014

    It was a preppy Marc Jacobs number for a winter event in New York.

  • Alexa Chung's style - 2014

    Looking elegant in Emilia Wickstead at the British Fashion Awards.

  • Alexa Chung's style - 2015

    Shades, skinnies and a huge shaggy coat - totally Alexa.

  • Alexa Chung's style - 2015

    Yes! Dungarees and a killer shirt.

  • Alexa Chung's style - 2015

    Chung launched her AG jeans collaboration in this £295 smock dress.

  • Alexa Chung's style - 2015

    Who else could mismatch creams and look this good?

  • Alexa Chung's style - 2015

    Slaying street style at London Fashion Week.

  • Alexa Chung's style - 2015

    Rocking sixties-style in Louis Vuitton.

  • Alexa Chung's style - 2015

    She made us want to buy a leather mac.

  • Alexa Chung's style - 2015

    A thigh-split worn with attitude at the Christopher Kane London Fashion Week show.

  • Alexa Chung's style - 2015

    Trying out wide-legged and slouchy in Chanel.

  • Alexa Chung's style - 2015

    We'd happily get married in this Simone Rocha frock.

  • Alexa Chung's style - 2015

    Secret pockets were sewn into her stunning Erdem dress at the Met Gala.

  • Alexa Chung's style - 2015

    Edgy, in Christopher Kane.

  • Alexa Chung's style - 2015

    Expertly modelling the Loretta playsuit from her AW collaboration with AG jeans - and check out those boots.

  • Alexa Chung's style - 2016

    Keeping on the cosy side of stylish for London Fashion Week last February with this giant teddy bear coat.

  • Alexa Chung's style - 2016

    Chung's signature red lip stopped this preppy in pink look from verging on twee.

  • Alexa Chung's style - 2016

    Appropriately dressed for the Tarzan premiere in this wild velvet suit.

  • Alexa Chung's style - 2016

    Chung sparkled in this Thakoon jumpsuit at the Met gala.

  • Alexa Chung's style - 2016

    Dressed up in a leather Prabal Gurung number for the CFDA Fashion Awards.

  • Alexa Chung's style - 2016

    The signature crimson lip was swapped for a deeper red to pop with this gold Prada strapless gown.

  • Alexa Chung's style - 2016

    A classic boho look topped off with a straw handbag to walk the streets of New York.