In its dizzying trajectory to global retail dominance, it was only a matter of time before Amazon took on the lucrative wedding market.

Now it’s done exactly that, rivalling the creative prowess of Etsy with a new virtual bridal store that showcases “unique, handcrafted items for your wedding day”.

The Wedding Shop is home to a broad selection of accessories, gifts, stationery and décor ideas.

It also has a section devoted to different types of weddings, from vineyard to garden, beach and rustic.

Relax: Amazon’s new wedding shop has arrived